We're writers, photographers, and marketers by day. It's our job to connect people to our client's brand - be it clothing, food, or a fresh off the press novel. Using words and images that evoke emotions powerful enough to compel a consumer to engage in your conversation can be tricky; especially when you consider that time and budget constraints are always part of the big picture.
It's not easy, but we love a creative challenge.
As we put the final polish on our book baby and prepare to submit it to the publishing gods, we've decided that it's super important to schedule time into our work week to fine-tune some of our website and social media goals. After all, it's the shoemaker's kids that never have any shoes, right?
Like many writers, we've been collecting a boatload of imagery and saving it to our Pinterest board. It has been and continues to be an excellent source for inspiration. But for our website, one of our goals is to go a little deeper and create a more personal feel as we introduce our characters to the world.
Last week we did our first photo sesh with our two MC's, and it was a blast! A more perfect day could not have been conjured - from the warm autumn breeze to the shadows created by clusters of cumulous clouds overhead.
Mood and aesthetic...check!
But, speaking of time and budget, when we were looking for "affordable" models/actresses who fit the character profile, fortunately, we didn't have to look very far. We're lucky to have two daughters that dig getting creative as much as we do, so they were happy to oblige.
In our totally unbiased opinion, *wink*, we think they did a beautiful job - aaaand a new Pinterest board was born.